Part of our success will be built on our Personal Brand.
If you learn how to brand yourself you will no longer rely on having to chase people, they will actually come to YOU asking about your business.
Your personal brand is how you appear to the world. Therefore, it serves to reason that a strong brand is preferable to one that is unpolished and uninteresting.
Once people know who you are and begin to identify you with a specific area of understanding or expertise, you’ll be well on your way to becoming the go-to person in your niche or industry.
The question is, how do you become more recognized? How do you build your authority, community or following?
There are a several steps one can take to build a personal brand. This update focuses on Building your online presence.
LinkedIn has served me well. Enabling me to sponsor professional consultants into my Network Marketing opportunity and gather customers for Chip and PIN and Utilities. Keep a permanent record of your LinkedIn posts and Updates on a ‘Blog site’.
Work to create an All Star Profile. Link to People like Neil Simpson. He can provide you with resources and training that will shoot you up the LinkedIn rankings. A high ranking makes it easier for people to find you. These basic skills are transferable across other platforms like Twitter and Face book.
Profile Views are important
Views on your posts, updates and published blogs are also key. Share content that is valuable to your audience, answer questions, and solve problems. This allows you to nurture genuine relationships with your followers and build brand awareness with your ideal prospects. Include topics such as professional expertise and experiences, industry trends, lessons learned.
Summary of recent article views:
As your personal brand grows, develops and takes on your identity, the right opportunities will start coming your way. People will begin to see that you’re know what you’re taking about, and they’ll invite you to be a part of their stories or news pieces, they may even join you and your business!
About Cornel Sampson