Pristine car wash owners have decided to invest in Chip & PIN after they began to notice the increasing number of request to pay by Debit or Credit Card.
Although many people had requested this, Pristines management did not believe it was an issue – until they did their sums.
Pristine have plans to extend the site and offer other services such as a wheel tyre checking and repair. Their research highlighted three major limiting factors:
- Visitors who did not return
- Average spend per visit
- Inability to Up-sell and Cross sell Service and products
I was able to source a service with debit card rates from 0.03% and Minimal Monthly Fee £10.00, which is significantly less than estimated card charges.
Pristine will now be able to offer Apple Pay & Contactless pay for services and products up to a value of £30.00 – and you don’t need to leave your car!
If you would like more information on how you can benefit from Chip and PIN call me now.