How do you stand out at a crowded structured network event?
Networking events can be a powerful tool to build your business. Networking events present an opportunity to meet influential people who potentially could introduce you to their professional connections and contacts or a place to meet people who want or need you product/service.
There may or may not be one or more businesses at the event with a competing product or service. At this stage your first objective is to get noticed and invite people to engage you.
How do you do this?
To get yourself noticed in such a crowded space I suggest three action points:
- Open your elevator pitch with (a) A topical remark on current news item, (b) Humorous remark (c) ask the room a question or (d) Remark on something said by someone else during their elevator pitch – my personal favorite!
- Present with one or two simple props to illustrate ‘the problem and solution’ – Powerful visual aids.
- Include in your pitch who your ideal referral is and close with a powerful/memorable strap line.
What NOT to do.
DON’T give a lengthy introduction on name, qualifications, business name, time in business, causes you support, number of pets – These are not attention grabbers.
DON’T Mumble or talk in a low voice that people can’t hear you
DON’T Talk without expression and I eye contact. Do Focus on one or two people in the room as if you are talking only to them.
Most important DON’T go unprepared. Write down and Practice two or three short scripts – Choose one and deliver it.
One of my great sales mentors told me that you should always strive to create ‘Curiosity and Interest’.
Most good network groups will have a member who can help you overcome your fear of presenting and help you to improve your techniques. Help can be sought from professional trainers like Will Kintish, Andrew Thorpe and Karen Hands.
If you are NOT prepared to work at Networking then you’re probably, at the very least, wasting yours and other peoples time and possible damaging your brand and/or reputation by attending.
- Listen and learn from other in the room – make notes
- Take a prop to your next meetings and gauge the feedback.
- Think about how you could make yourself more memorable (wear a pin, broach, colourful item, develop a memorable hook etc.)
About Cornel Sampson
Helping UK Businesses MAKE MONEY and SAVE MONEY on rates they pay to the bank for taking payments by Debit/Credit Cards
Helping Retailers and service providers to take payments by debit/credit cards face to face or online – Saving up-to 40% in Fees & Charges
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