“All things being equal, people do business with, and refer business to people they know, Like and Trust.” Bob Burg
So in order to build relationships it is imperative to raise your Know factor, your Like factor and your Trust factor with the people from your network.
What does this mean in ‘Networking practice?’
Trust – firm belief in the reliability, truth and entrusting someone with a job, etc.
Like – To like someone is part choice, feeling and attraction. You may like a person simply because they are easy to get along with, the conversations run well, or you like the way they look and present themselves.
Know – How do you get to know someone?
Networking groups often organise socials. This is a great way to get to know one another. The downside however, is attendance and cliques.
A great way to help your group to ‘Know You’ is to use your business presentation slot to share things about yourself.
Things like experiences, not just business but social and personal. You could share your achievements, failures, goals and ambitions, hobbies, past times and interests. You choose the depth or detail.
What is certain is that your group now has more knowledge of you which in turn leads to knowing you.
Think about your current Network group dynamic – who really KNOWS you? How will their knowledge of you influence their decisions to refer you to their trusted business connections.
The next time you are asked to present your business to your regular network group, surprise them with a presentation on yourself. Show them pictures, mementos and examples.
Warning – Be prepared for their reaction.
About Cornel Sampson
Helping UK Businesses MAKE MONEY and SAVE MONEY on rates they pay to the bank for taking payments by Debit/Credit Cards
Helping Retailers and service providers to take payments by debit/credit cards face to face or online – Saving up-to 40% in Fees & Charges
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