Daniel Williams of Sawley Studios
The crowd was restless with much chattering going on between them. Berni struggled to gain order and likened us all to a group of unruly adolescence – presumably in one of her maths classes.
Rob kicked off the meeting with an apology and explanation for missing the last event. Accrington FC had the ‘Auditors’ in for two days, and not Sky TV as was rumoured. He was also very relieved to have removed his beard. On a serious note Rob explained the financial implications should AFC have been relegated. The loss in league revenue would have meant certain job losses. All at Stanley are eagerly looking forward to the new season. After a brief rundown of James Beattie’s profile, the new players drafted in, the thinking and belief at the club triggered spontaneous applause throughout the room.
Penny Heys, ACCROSS talked about the 24+Loans and the success of the business partnership program. Three additional businesses are benefitting from the collaboration. Course material and assessment processes have been designed to compliment apprentice programs specific to each (new) industry.
Chrissy Pilkington, representing the East Lancs Chamber of Commerce, introduced a game ‘I’m in Rossendale, get me out of here’. Each contestant had to place the ‘food item’ in their mouth and see who would give up eating it the soonest. It turned out to be a three way tie so the ‘clapometer’ chose Geoff Moss. His prize was a complementary entry to the next chamber curry club meeting.
We then followed the now very familiar two rounds of networking.
During the first round my table was graced with five ‘Regulars’ and two newbie’s. The seating arrangement meant that three regulars would present their pitch first before a newbie got a turn.
I found it very interesting that each of the ‘regular attendees’ apologised for repeating their pitch to the other regulars and then cut their pitch short. Did the ‘regulars’ assume that we know their pitch and precisely who or what is their ideal referral? Don’t they realise that they missing an opportunity to fully inform the newbie’s of their service and exactly how the first time attendee can help?
When it came to my turn I made the point that each time I listen to a pitch I hear or learn something new about the ‘pitcher’, or the product or service. Roni Couttes asked me ‘what did you get from my pitch?’
Roni is working with companies to implement the new work pension scheme. Many subscribers will find that if they do not allow at least four month preparation time, they will fail to meet the government target dates for implementation. Additionally, Roni would like introductions to Accountants. I have formed good working relationships with several accountancy firms – so potentially I could be a source of referrals for Roni. If you tell someone ‘you’ve heard this before’ they will probably not listen – human nature.
I made no apologies for repeating my message and I was very specific as to how the group could help me. I believe I was successful because Roni promised me an introduction. Time for lunch
The Business presentation was by Daniel Williams, Internet Development Manager at Sawley Studios. The presentation featured the psychology of human interaction with web sites. Daniel sited research findings and examples of implementation from Global giants like Tesco and Amazon. Daniels message was clear. Regardless of company size, budget or resources, to gain the desired results your site has to follow some basic principles.
Sawley Studios specialises in designing, consulting and training in these website design principals. As one of the 30+ million UK adults who access the internet every day, I certainly know which type of website keeps me engaged and which I click off.
The afternoon was rounded of with the results for the Spot the Ball competition and business card draw. I am glad to say that I was a proud winner of the match tickets for the 2013/14 season.
Berni thanked all for attending and closed the meeting. As is now customary several people stayed behind for more open networking. I also noted that four or five people met early, before the network event to have meetings.
The numbers of attendants may not be as high as the Accrington Business League, but I think the quality is equal.
Well done Berni and the ACCROSS team.
The ACCROSS Team Leoni, Berni, Kelly and Richard
Suzanne Edmonds, Square peg Recruitment, meets with Sue Rooney and Bruce Maclean of Ræcan Marketing Solutions before networking starts.
Open Networking at Haslingden Cricket Club
To join the league meetings ACCROSS
Contact East Lancs Chamber of Commerce
About Cornel Sampson
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